Atelier de Software was born with a simple and ambitious mission: to create technology that frees up time.
We develop practical, scalable, and human e-commerce solutions that help brands grow online with clarity and autonomy.
We work with people who want to transform their businesses and with teams that value personalization, strategy, and sustainable results.
From freelancers to creators of purposeful solutions.
It all started in 2017, when we began working as freelancers in software development.
From the beginning, we focused on creating useful solutions, from management dashboards to complex integrations, always paying attention to the real needs of those running a business.
We quickly realized that businesses didn't just need technical tools. They needed digital solutions tailored to their reality and pace.
In 2020, we decided to give a name, structure and clear purpose to what we were already doing. That's how Atelier de Software was born.
That same year, we also started collaborating with the Bytes4Future project, where we taught programming to about 100 NEET youths from Sintra. It was a transformative experience, both for them and for us, and ended up reinforcing our commitment to creating accessible, educational solutions with real impact.
The following year, we launched the MVP of Good Store. Our own e-commerce platform. It was created with potential-rich brands in mind that were stuck with generic solutions.
In 2024, we launched the MVP of Good Bio. A simple tool designed to help small businesses and creators take their first steps online and grow from there.
Today, the Atelier is the parent brand of a digital ecosystem. We support our clients in all phases of their online journey. We grow based on practical experience, technical rigor and a very clear desire: to use technology to give back time, clarity and freedom to entrepreneurs.
Atelier de Software is a reflection of everything we have lived, learned and built since 2017. And this story is just beginning.
Who is behind the Atelier?
Atelier de Software was founded by two people who share different, but complementary perspectives on digital.
Eloisa Pina dos Santos graduated in Architecture from Instituto Superior Técnico. Today, she applies her aesthetic sensibility and strategic vision to the design of digital solutions. She ensures that every store created by the Atelier has clarity, intention and visual coherence, always focusing on user experience and each brand's strategic objectives.
Fernando Pina dos Santos is a Computer Engineer, also graduated from Instituto Superior Técnico. He is the technical mind behind the robust foundation that supports our solutions. He solves problems with elegance and develops systems with rigor, performance and scalability.
Two distinct backgrounds.
Two ways of thinking.
One commitment: creating technology that frees up time and respects the pace of entrepreneurs.
A digital ecosystem that grows with your business.
All the solutions we develop stem from the same philosophy: to create tools that keep pace with the real rhythm of entrepreneurship. That's why we built a flexible ecosystem, where each solution has its role:
- Good Bio — to start with a digital presence and sell with a single link
- Good Store — to launch a store with structure and scale with confidence
Each product was developed by us — and designed to evolve with you.
Shall we create a custom online store for your business?
If you feel it's time to launch your brand digitally, or to give a new lease of life to the online store you already have, we are here to help. Fill out the pre-meeting form and tell us what you have in mind. We can take the next step together.