Summer can be a pause, but it doesn't have to be a brake
For many businesses, Summer is a slowdown period. But, in the digital world, slowing down doesn't mean stopping. It can be precisely the opposite.
If you manage an online store, this is the ideal time to try new approaches, strengthen your brand presence, and prepare the ground for the last quarter of the year.
Below, we share 7 practical and sustainable ways to maintain (or increase) sales during Summer, without demanding more from your team.
1. Bet on simple seasonal campaigns
Summer campaigns don't need to be complex to work. The important thing is to create a narrative that connects with the consumer's moment.
Some ideas:
- Summer Essentials: practical products for holidays, beach, countryside, or getaways.
- Last Season Opportunities: campaigns with countdown and limited stock.
- Preparing for the Return Home: for those already thinking about September.
Use clear titles, appealing images, and highlight deadlines. Remember that urgency sells.
2. Improve mobile experience
During Summer, many people browse on phones, with slower networks and limited time.
Ensure your store:
- Loads in under 3 seconds - especially on mobile networks.
- Has easy-to-click buttons - especially for quick payments.
- Facilitates checkout - with fewer steps and optional fields.
Extra tip: simulate a purchase on your phone. Is the experience smooth? If not, it's time to optimize.
3. Offer deliveries adapted to holidays
During Summer, many consumers are away from home. And this can be an obstacle (or an opportunity).
Try:
- Scheduled deliveries for specific dates.
- Pickup points at holiday locations.
- Clear alerts about deadlines and delivery zones.
These options reduce returns, increase conversions, and build trust.
4. Use light, visual and inspiring content
Summer calls for relaxed and emotional communication. Instead of technical arguments, bet on content that shows lifestyle, pleasure, and utility.
Examples:
- Real photographs of products in use (beach, picnic, travel).
- Short videos with combination ideas or unboxing.
- Simple, positive texts that are easy to read in the sun.
Less technical text. More image, emotion, and identification.
5. Turn stock clearance into a strategy
The end of season is perfect for freeing up warehouse space, but without devaluing the brand.
How to do it well:
- Create campaigns with their own identity, like "Summer Farewell" or "Buy 3, Pay 2".
- Group products into thematic packs (ex: "Beach Kit" or "Back to Routine").
- Use dedicated landing pages for clearance campaigns, easy to share and measure.
It's a way to generate sales and prepare space for the new collection.
6. Keep communication active (in Summer mode)
It's tempting to take a complete break from social media and newsletters — but you might miss valuable opportunities for proximity.
Simple suggestions:
- Share behind-the-scenes (team, packaging, office in summer mode).
- Send newsletters with a light and useful tone - tips, favorites, feedback.
- Create easy interactions - polls, question boxes, mini-giveaways.
Even if you post less, don't disappear. Consistency builds trust.
7. Use August to prepare for September
August is excellent for making improvements invisible to the customer's eyes, but important for growth.
Use this month to:
- Review previous campaigns and plan the Back to Routine.
- Update product pages or create new landing pages.
- Activate pre-sales for September novelties.
Instead of rushing when everyone returns, arrive first with everything ready.
Summer doesn't need to be synonymous with sales drops or extra effort. With the right plan, this season can be light and strategic for you, your team, and your customers.
At Atelier de Software, we develop online stores that function with fluidity and adaptability year-round, with technical performance, careful design, and features that respect people's time and energy.
👉 Want to know how you can get started? Talk to us.
